Australian buy now, pay later (BNPL) provider Zip has reported impressive growth in the United States, with a notable 42.3% increase in U.S. revenue, reaching $199.5 million for the first half of its 2025 fiscal year. This surge is attributed to strong holiday spending and strategic partnerships with major retailers such as Valvoline, Best Buy, and the recently announced collaboration with Gamestop. Zip's U.S. CEO Joe Heck emphasized the company's focus on catering to consumers living paycheck-to-paycheck, allowing them to make essential purchases like groceries or handle emergencies, such as car repairs, without financial strain. The company has seen a total transaction volume rise of 24% year-over-year, amounting to $6.2 billion. Despite being a smaller player in the BNPL market compared to competitors like Affirm and Klarna, Zip's approach to everyday spending and consumer needs positions it well for future growth, especially as BNPL adoption continues to rise among U.S. consumers.
Read the full article here.