As the holiday shopping season kicks off, consumers are increasingly turning to Buy Now, Pay Later (BNPL) solutions like Afterpay to manage their spending more effectively. According to Afterpay's Festive Forecast research, nearly one in three shoppers are considering BNPL options for their holiday purchases, reflecting a significant shift towards responsible spending habits. The 2024 Black Friday and Cyber Monday period saw a 10% increase in BNPL transactions compared to the previous year. With inflation weighing heavily on shoppers' minds, many are seeking ways to stretch their budgets without resorting to high-interest credit cards. Afterpay's Pay-in-4 option allows consumers to spread costs over time without incurring extra fees, with over 97% of users paying off their purchases on time last year. Additionally, the growing popularity of mobile commerce is reshaping how consumers shop, with apps and social media becoming key purchasing channels this season.
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