Afterpay's recent survey with Morning Consult reveals that more than half of Americans are feeling financially stressed, and a substantial number are turning to Buy Now, Pay Later (BNPL) solutions to alleviate this burden. The survey shows that 4 in 5 users of BNPL, particularly Millennials and Gen Zs, find it effective in reducing financial stress, especially during pivotal life changes. Specifically, 82% of BNPL users said the Pay-in-4 model reduces financial stress at checkout, with 77-78% maintaining this sentiment during and after the payment cycle. Among Afterpay users, these numbers are even higher. The survey highlights the utilization of BNPL for major purchases such as weddings, large household items, back-to-school shopping, and home buying. Despite inflation concerns, Afterpay users benefit from the Pay-in-4 model's flexibility and zero costs if installments are paid on time. The company's consumer protections further enhance trust and reliability, making Afterpay a top choice among BNPL options.
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