Google Pay has announced the integration of Afterpay into its digital wallet, allowing users to utilize buy now, pay later (BNPL) services at select merchants. This feature became available on Tuesday, enhancing the payment options for Google Pay users. Following this, Klarna, a Swedish BNPL competitor, is set to join the platform next year, although the exact timeline for its integration is still pending. The addition of these services comes in response to the growing demand for flexible payment methods, with a recent survey indicating an increase in BNPL usage among U.S. adults. Afterpay will be accessible at various retailers, including well-known brands like Ikea and Sephora, while Klarna will be available at both integrated and non-integrated merchants. This update coincides with the upcoming holiday shopping season, as consumers seek more choices and flexibility in their payment options.
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