Apple will integrate Affirm and other BNPL services into Apple Pay later this year, marking a significant departure from its typical "walled garden" strategy. This move will allow U.S. consumers to utilize flexible financing options from providers like Affirm and cards issued by Citi, Fiserv, and Synchrony. Apple’s decision comes amidst regulatory pressures and antitrust scrutiny, including a recent $2 billion fine from the European Commission for limiting third-party payment systems on iOS apps. Affirm and Apple both confirmed the partnership, with Affirm downplaying the immediate financial impact. This integration aims to provide users with more payment choices and the convenience of Apple Pay, potentially increasing Apple's competitiveness in the BNPL market, which has been growing rapidly. While Apple did not comment on specific details, this partnership signals a broader trend of tech giants adapting to regulatory landscapes and consumer demands for more flexible payment options.
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