Affirm has announced an expansion of its partnership with Priceline, making it the official buy now, pay later (BNPL) provider for Priceline Partner Solutions, the B2B segment of the travel company. This collaboration enables various travel brands, including hotels, airlines, and car rental services, to offer flexible payment options to their customers, allowing them to schedule trips and pay over time directly on their websites. The demand for such payment solutions has surged, with Affirm reporting a 25% growth in travel and ticketing services last quarter. With a minimum order value of $50, consumers can easily integrate Affirm into their checkout process. The trend towards BNPL services is particularly strong among millennials, with a significant percentage opting for these flexible payment methods. Affirm's recent earnings report highlights its growing market share, capturing a third of the BNPL volume in the U.S. and showing a robust increase in active customers and transaction volume.
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