Affirm Holdings is taking a significant step in the buy now, pay later (BNPL) market by expanding its partnership with Adyen, a global fintech platform. This collaboration marks Affirm as the first BNPL provider to support Adyen for Platforms, an end-to-end payment solution designed specifically for platform businesses. Customers using Adyen for Platforms will now have access to Affirm's services, while Adyen merchants in Canada will benefit from a broader range of Affirm's payment options, including monthly instalments in addition to the existing biweekly payment plan. The partnership, which began in November 2020, has already seen success in the US, and the integration has proven beneficial for Adyen partners like AffiniPay, which has processed over $125 million in payments using Affirm's Pay Later solution. This expansion not only aims to enhance customer experience but also taps into a $185 billion market opportunity for SaaS platforms, promising greater flexibility for consumers across North America.
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