Walmart's fintech startup, One, is now offering Buy Now, Pay Later (BNPL) loans at select U.S. stores, marking its entry into a competitive market dominated by Affirm. This move signals a potential shift in partnerships and strategy within America's largest retailer, aiming to centralize financial services through a superapp model. One, which began as a stealthy operation in a Manhattan WeWork space, has evolved quickly, now challenging established financial players and Walmart's previous partners. This strategic pivot to include in-store BNPL options for items like electronics and jewelry reflects a broader ambition to embed financial services deeply into Walmart's ecosystem, potentially altering the landscape for BNPL and traditional banking services at retail.
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