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Walmart's Fintech Venture Heats Up with New BNPL Options

Walmart's Fintech Venture Heats Up with New BNPL Options

Walmart's fintech startup, One, is now offering Buy Now, Pay Later (BNPL) loans at select U.S. stores, marking its entry into a competitive market dominated by Affirm. This move signals a potential shift in partnerships and strategy within America's largest retailer, aiming to centralize financial services through a superapp model. One, which began as a stealthy operation in a Manhattan WeWork space, has evolved quickly, now challenging established financial players and Walmart's previous partners. This strategic pivot to include in-store BNPL options for items like electronics and jewelry reflects a broader ambition to embed financial services deeply into Walmart's ecosystem, potentially altering the landscape for BNPL and traditional banking services at retail.

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