Visa is introducing a flexible payments feature in the U.S. and UAE, aimed at meeting the rising consumer demand for diverse transaction options. This innovative "flexible credential" allows users to utilize a single card linked to multiple funding sources, streamlining the payment process. Already available in several Asian markets, the feature aligns with a Visa study indicating that over half of cardholders desire access to multiple accounts through one card. The growing trend of e-commerce has heightened the need for convenience, prompting Visa to partner with fintech company Affirm for its U.S. launch and Liv Bank for the UAE expansion. This collaboration exemplifies the evolving relationship between traditional financial institutions and fintechs, as both seek to tap into new revenue streams. With plans to extend this feature into Europe soon, Visa is not only enhancing consumer experience but also adapting to the changing landscape of digital payments.
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