Brad Klontz, a psychologist and financial planner, emphasizes the critical role of psychology in achieving financial success. His new book, "Start Thinking Rich: 21 Harsh Truths to Take You from Broke to Financial Freedom," co-authored with Adrian Brambila, explores the mental barriers that hinder financial growth. Klontz argues that many people are aware of the basic principles of personal finance but fail to act due to deep-seated beliefs, or "money scripts," formed from early experiences with money. He distinguishes between being "broke," a temporary state, and having a "poor mindset," which can perpetuate financial struggles. Klontz suggests that anyone, regardless of their current financial situation, can adopt a "rich mindset" focused on long-term goals and saving a portion of their income. He stresses that true financial freedom comes from taking personal responsibility for one’s financial decisions, rather than relying on external factors like political parties or corporations.
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