Point-of-sale (POS) financing, including buy now, pay later (BNPL) options, is increasingly influencing consumer purchasing decisions amid inflation. Over 60% of shoppers consider price a major factor when shopping, and promotions like POS financing offers can direct them to specific merchants and encourage purchases over cheaper alternatives. Research shows that 78% of consumers plan to use installment plans more often, with high usage across income levels. Merchants who introduce financing options early in the shopping process may see improved sales, as 30% of shoppers want to know about these options before making a decision. Technology allows for personalized payment options that benefit both consumers and businesses, with sectors like retail and home improvement seeing better returns on investment when embedding payment options throughout the shopping experience.
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