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Try Before You Buy Goes Digital with TryNow

Try Before You Buy Goes Digital with TryNow

TryNow is revolutionizing online shopping by allowing consumers to try products at home before purchasing, addressing the gap between the convenience of online shopping and the in-store experience of trying items. This service enables customers to order items, try them at home, and only pay for what they keep, using their payment information saved at checkout. For brands, this could increase average order value, conversion rates, and return on ad spend, while potentially requiring adjustments to their return processes. TryNow also offers a fraud management suite to protect merchants, ensuring they are paid for items that are not returned. The service is currently available to Shopify Plus merchants and is expected to remain popular even as in-person shopping becomes safe again.

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