The buy now, pay later (BNPL) model has evolved significantly, especially in the wake of the pandemic, making it a popular alternative to traditional credit options. As e-commerce flourishes, BNPL allows consumers to purchase higher-value items while spreading costs over time, often with little to no interest. Research indicates that a substantial number of consumers prefer BNPL over credit products, and retailers offering BNPL have seen increased turnover. However, many merchants remain hesitant due to regulatory scrutiny and concerns about losing customer control to BNPL brands. The article explores the potential of BNPL, particularly for big-ticket purchases, where new providers are emerging to fill the gap. It emphasizes the importance of merchants choosing the right payment provider that can adapt to regulatory changes and offer a range of BNPL options. As the market matures, there is likely a BNPL solution suitable for every online merchant, enabling them to enhance customer experience and boost sales.
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