The COVID-19 pandemic has significantly influenced the rise in aesthetic surgeries, with a notable 70% of surgeons reporting increased bookings from 2020 to 2021. This surge is primarily driven by millennials and Gen Z, who are more open about cosmetic procedures compared to previous generations. The shift to remote work and the prevalence of video calls heightened awareness of personal appearance, prompting many to address perceived flaws. Additionally, the flexibility of home recovery made it easier for individuals to undergo treatments they might have previously delayed. The medical aesthetics market has seen a 41.3% rise in procedures since 2019, with projections indicating further growth, reaching an estimated value of $36.16 million by 2033. Trends are shifting from non-invasive fillers to more subtle surgical enhancements, as patients seek a natural look. Social media plays a crucial role in normalizing these procedures, while financing options like "buy now, pay later" are making them more accessible.
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