Sezzle, a prominent player in the buy now, pay later (BNPL) sector, has launched a new coupon feature aimed at enhancing customer engagement within its product marketplace. This innovative functionality allows shoppers to receive discounts ranging from 5% to 20% on select items, automatically applying the best available discount at checkout. While BNPL services typically focus on increasing average order values, Sezzle's executives believe that this coupon feature will benefit both consumers and merchants. By attracting price-sensitive customers, the coupons are designed to boost product visibility across various channels, ultimately driving sales for merchants. Sezzle's CEO, Charlie Youakim, emphasized the importance of these discounts for customers looking to stretch their budgets. Although analysts are cautious about the feature's potential impact on revenue, the company reported significant growth in net income and revenue for the fourth quarter, indicating a positive trajectory as it explores new monetization strategies.
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