Sezzle, a buy now, pay later (BNPL) platform, has announced a new partnership with Vallarta Supermarkets to offer BNPL options for grocery purchases in California. This move aligns with the increasing consumer demand for flexible payment methods for everyday purchases. Despite concerns about the implications of using credit for basic needs, a 2024 PYMNTS Intelligence survey highlights that a significant portion of U.S. consumers are already using credit cards for groceries. Sezzle aims to modernize this trend by integrating their payment solutions both online and in-store, responding to a notable consumer desire for more accessible BNPL services in physical retail settings. The partnership also reflects broader trends towards facilitating better budget management and enhancing the shopping experience, as evidenced by similar initiatives from technology providers like Celerant Technology.
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