Sezzle Inc., a leader in the Buy Now, Pay Later (BNPL) sector, has announced a new partnership with Backcountry, a premier online outdoor retailer. This collaboration allows Backcountry customers to utilize Sezzle’s flexible financing options across all its brands, including Steep & Cheap and Competitive Cyclist. The shift from a competing BNPL provider to Sezzle was driven by Sezzle's superior approval rates, which cater to a broader range of customer profiles, aligning with Backcountry’s commitment to inclusivity. This partnership aims to improve customer satisfaction and drive higher conversion rates both online and in-store. Sezzle’s platform allows customers to split their purchases into four interest-free payments over six weeks, making it easier for consumers to budget for outdoor gear and equipment. Both companies express excitement about the partnership, emphasizing the importance of financial wellness and responsible lending practices in enhancing the overall shopping experience for outdoor enthusiasts.
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