The Rove credit card is set to disrupt the travel rewards market by being the first travel credit card to approve users without a credit history. With a $0 annual fee, it aims to provide access to travel rewards for individuals who typically struggle to qualify for traditional credit cards due to their credit scores. Instead of relying solely on FICO scores, Rove will employ nontraditional underwriting methods, taking into account factors such as income and account balances. This innovative approach allows younger users and those with poor credit to gain access to travel benefits. The card will offer enticing rewards, including 3 points per dollar spent on travel booked through Rove’s portal and 2 points on all other purchases. Cardholders can redeem points across 13 airline partners and one hotel program, with the potential for higher value when booking through Rove. Additionally, Rove plans to introduce an AI travel agent named "The Rover" to assist users with travel planning.
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