Klarna, the Swedish fintech giant known for its buy now, pay later (BNPL) services, is preparing for a potential IPO in 2024 with a targeted valuation of $20 billion. The company has made significant strides in its U.S. market presence, becoming its largest revenue source. Klarna has faced challenges with high borrowing costs and valuation cuts due to economic pressures. However, it has turned to AI, particularly leveraging ChatGPT, to streamline operations and improve efficiency, leading to notable cost reductions. This adoption of AI has resulted in the equivalent work of 700 full-time employees and has contributed to a significant drop in operating losses. With improving market conditions, Klarna's upcoming IPO is highly anticipated as BNPL usage rises and investors look for promising opportunities.
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