Klarna, a leader in the Buy Now, Pay Later (BNPL) market, has partnered with Uber to offer its 'Pay Now' feature, allowing users to make one-click full payments. This collaboration will not introduce BNPL services for Uber rides but will enable Uber customers in the U.S., Germany, and Sweden to utilize Klarna’s seamless payment system. This partnership is significant as it broadens Klarna's user base by tapping into Uber's 150 million customers and diversifies its services beyond just BNPL options. Klarna is also expanding into open banking in the UK and has launched a subscription service called Klarna Plus in the U.S. to enhance user loyalty and increase its recurring revenue. This strategic move is expected to boost Klarna's valuation ahead of its anticipated IPO, projecting it as a major contender in the global payments industry.
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