Klarna, the Swedish fintech giant known for its buy-now, pay-later services, is exploring the development of a stock trading tool to compete with platforms like Robinhood. An internal message revealed that the company is recruiting a dedicated team to create this new product, which would allow users to buy and sell stocks and exchange-traded funds (ETFs) directly through the Klarna app. This marks a significant shift from Klarna's traditional business model, which focuses on consumer financing. The initiative aims to empower users to manage their investments within a single platform, enhancing the overall financial experience. However, Klarna remains cautious, stating that this exploration is in its early stages and there are no guarantees that the product will be launched. As the company prepares for a highly anticipated IPO in the US, it continues to innovate and expand its offerings, including recent partnerships and a cash-back card launch.
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