In the rapidly evolving payments landscape, businesses are urged to adopt a comprehensive payments strategy that transcends mere money movement. Casey Klyszeiko, SVP and GM of Global eCommerce and Carat Platform at Fiserv, emphasizes the necessity for companies to prioritize customer experience while navigating the complexities of modern commerce. With an array of purchasing options and heightened consumer expectations, businesses must innovate to maintain brand loyalty and drive revenue growth. Fiserv advocates for integrating financial services into purchasing experiences, utilizing stored value for loyalty programs, and offering alternative payment methods like Pay by Bank. The article also highlights the importance of data in optimizing payment processes, enhancing authorization rates, and combating fraud. Klyszeiko stresses that adopting a forward-thinking mindset is crucial for success, urging businesses to leverage technology and partnerships to navigate the challenges of today’s market and position themselves for future growth.
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