Guests booking accommodations on Hotels.com can now enjoy greater payment flexibility by using Affirm's buy now, pay later (BNPL) option at checkout. This new feature allows travelers to pay for their stays over time, ensuring they only pay the agreed amount upfront without any hidden fees. The partnership between Hotels.com and Affirm is part of a broader strategy by Expedia Group, which owns Hotels.com, to enhance customer experience across its platforms, including Expedia and Vrbo, where Affirm's BNPL service is already available. With 78% of BNPL users expressing high satisfaction with such services, this move aims to attract more customers by providing financial flexibility, especially for those managing cash flow or making larger purchases. Affirm's collaboration with Hotels.com marks a significant step in expanding payment options in the travel industry, aligning with recent trends that emphasize consumer demand for manageable payment solutions.
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