This holiday season, online sales are projected to reach an astounding $240.8 billion, marking an 8.4% increase from last year, according to Adobe's latest forecast. A significant driver of this growth is the rise in mobile shopping, which is anticipated to hit $128.1 billion, reflecting a 12.8% increase from the previous year. Cyber Monday is expected to remain the most lucrative day for online shopping, with discounts peaking at around 30% during Cyber Week. The forecast covers 18 product categories, including electronics and toys, with notable discounts anticipated: electronics at 30%, toys at 27%, and record discounts for TVs at 24%. The evolving shopping landscape has encouraged consumers to make purchases earlier, influenced by attractive discounts that help manage budgets. Additionally, the trend of using buy now, pay later options is expected to rise by 11.4%, while social media influencers and AI technology are increasingly shaping consumer behavior and driving traffic to retail sites.
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