Indonesian technology company GoTo has announced its plans to introduce a 'buy now, pay later' (BNPL) product in collaboration with the social media giant TikTok. This announcement comes despite the growing skepticism surrounding the sustainability of BNPL services, which allow consumers to defer payments for purchases. GoTo's move, following its merger with Tokopedia to integrate with TikTok Shop, suggests confidence in the BNPL model within large e-commerce ecosystems. The partnership aims to leverage the massive user base of both platforms, potentially reinvigorating the BNPL sector, which has seen other players struggle. The strategic decision indicates that GoTo and TikTok may see untapped potential in offering BNPL services, even as the sector faces challenges.
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