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GoTo Group Partners with TikTok to Launch Buy Now, Pay Later Service

GoTo Group Partners with TikTok to Launch Buy Now, Pay Later Service

GoTo Group has teamed up with TikTok to introduce its "GoPay Later" service on the ShopTokopedia platform, enhancing Indonesia's digital payment landscape. This collaboration aims to address the financial inclusion gap in a country where over 90 million people lack bank accounts. GoPay Later allows users to make purchases using an installment payment method, with a credit limit of up to 10 million rupiah (approximately S$823), and offers flexible tenor options without a minimum transaction requirement. The initiative is part of GoTo's strategy to expand access to secure financial services while adhering to responsible lending practices. The company's COO, Hans Patuwo, emphasized that GoPay Later enhances the convenience of GoPay on TikTok, providing users with a broader range of financial options. GoTo's consumer lending business has shown promising growth, contributing to a significant increase in gross revenue, as indicated by their recent financial performance.

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