The PYMNTS Intelligence report reveals a satisfaction gap in buy now, pay later (BNPL) services among generations, with Gen Z expressing the least contentment. While overall satisfaction with BNPL is high, only 56% of Gen Z users feel very or extremely satisfied, compared to a higher contentment rate among other age groups. These findings are crucial as Gen Z represents an essential demographic for BNPL services, often using them for practical purchases such as clothing and food. In contrast, older generations tend to use BNPL for more significant expenses. The report underscores that to win broader adoption, BNPL providers must address the specific needs and expectations of Gen Z consumers.
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