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Freemans Revives Credit with Flexi3 Initiative

Freemans Revives Credit with Flexi3 Initiative

Freemans, the retailer that recently phased out its catalogue in favor of a digital-first approach, has launched a new credit offer named Flexi3. This new option allows customers to spread payments over three months interest-free or pay nothing for the first five weeks, aiming to provide flexibility and simplicity in financing options. The introduction of Flexi3 is supported by an advertising campaign featuring Katherine Ryan's voice-over. It marks Freeman's first new credit offer in 13 years and is part of the company's transformation into a vibrant digital department store. The initiative reflects Freeman's commitment to choice and flexibility, aligning with the evolving preferences of consumers who value alternative payment methods.

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