Skip to content


Previous article
Now Reading:
Expanding Horizons: BNPL Shifts Focus to In-Store Purchases

Expanding Horizons: BNPL Shifts Focus to In-Store Purchases

Buy-now-pay-later (BNPL) services, well-established for online shopping, are pivoting towards in-store transactions in the U.S. This shift, closely mirroring the service's success in Australia, is largely driven by the introduction of BNPL debit cards. Companies like Afterpay, which was acquired by Block Inc., are leveraging these cards to make BNPL options more accessible for everyday purchases, ranging from dining out to paying medical bills. This evolution from online-only to physical stores could significantly broaden BNPL's appeal and usage. With the existing user base of Block's Cash App Card, the integration of BNPL services is seen as a promising expansion that could redefine how consumers manage their spending without overextending their budgets. Afterpay's approach also suggests a shift towards more consumer-friendly finance options, emphasizing faster repayment and restricted shopping on late payments, potentially reshaping consumer credit habits.

Read the full article here.



Your cart is currently empty.

Start Shopping

Select options