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Empowering Small Businesses: The Rise of Embedded Finance and BNPL

Empowering Small Businesses: The Rise of Embedded Finance and BNPL

Small businesses play a crucial role in the global economy, representing 90% of all businesses and over 50% of employment worldwide. Despite their significance, many small and medium-sized enterprises (SMEs) struggle to access credit, particularly from traditional lenders who often prioritize larger clients. Alan Koenigsberg from Visa emphasizes the need for tailored credit options that cater to the unique profiles of SMEs, especially those owned by Gen Z and millennials who expect digital solutions like Buy Now, Pay Later (BNPL). Embedded finance, which integrates financial products into non-financial platforms, offers a promising solution by providing SMEs with immediate access to credit at the point of sale. This approach not only enhances customer satisfaction but also empowers small businesses to manage their cash flow more effectively. Visa is actively working to educate financial institutions and small businesses about the benefits of embedded BNPL, aiming to create a more inclusive financial ecosystem that supports the backbone of the economy.

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