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CFPB's BNPL Guidance: What It Means for Lenders and Consumers

CFPB's BNPL Guidance: What It Means for Lenders and Consumers

The Consumer Financial Protection Bureau (CFPB) has launched a new FAQ page aimed at guiding Buy Now, Pay Later (BNPL) lenders in navigating compliance with evolving regulations. This initiative comes as the CFPB classifies BNPL companies similarly to credit card providers, imposing similar responsibilities regarding consumer rights, including dispute resolution and refunds. While the CFPB has assured BNPL lenders that it will not impose penalties for non-compliance during the transition period, the regulatory landscape is shifting, necessitating that these companies reassess their business models. The FAQ clarifies that pay-in-four BNPL loans fall under the Truth in Lending Act (TILA), requiring transparent disclosure of interest rates and repayment capabilities. However, complexities arise, as not all BNPL products are treated equally under these regulations. The interpretive rule is now in effect, and while compliance may take time and resources, BNPL firms must adapt their operations to meet these new standards, potentially reshaping the loans they offer.

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