Amidst a successful holiday shopping season, retailers face the challenge of maintaining consumer momentum, particularly in brick-and-mortar stores. According to the PYMNTS Intelligence report “2024 Global Digital Shopping Index: U.S. Edition,” nearly one-third of U.S. consumers identify as Click-and-Mortar™ shoppers, blending digital convenience with in-store experiences. The report reveals that 19% prefer shopping in stores with digital assistance, while 11% favor online purchases for in-store pickup. Despite a growth of 4.8% in holiday shopping, 77% of payment volume occurred in physical stores, highlighting the ongoing importance of in-person shopping experiences.
Additionally, with rising credit card debt, many consumers are turning to pay-later options, which significantly influence their shopping decisions. The report indicates that 43% of consumers consider the availability of financing options when choosing retailers. Merchants are encouraged to present card-linked pay-later plans effectively, as users tend to spend more when utilizing these options. Overall, the data emphasizes the need for retailers to integrate digital features and payment flexibility to enhance customer engagement and drive sales.
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