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BNPL Popularity Soars Despite Increased Regulatory Scrutiny

BNPL Popularity Soars Despite Increased Regulatory Scrutiny

Despite growing regulatory scrutiny, customer satisfaction with Buy Now Pay Later (BNPL) services has significantly improved, according to the latest J.D. Power report. The 2024 U.S. Buy Now Pay Later Satisfaction Study surveyed 4,135 users, noting a 16-point increase in satisfaction, reaching a score of 634 out of 1,000. This rise is seen across various financial states from healthy to overextended. Financially healthy users reported the highest satisfaction. The study also highlights that 28% of customers now use BNPL options, with newer BNPL firms experiencing the largest boosts in satisfaction. This trend suggests that despite potential regulatory challenges, BNPL's simplicity and favorable repayment terms continue to attract users, making it a strong alternative to traditional credit solutions.

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