Consumers are increasingly favoring embedded lending options like Buy Now, Pay Later (BNPL). According to a PYMNTS Intelligence study, 12% of shoppers prefer these methods, with the percentage rising for those who use financing out of necessity or strategically. Walmart is capitalizing on this trend by offering BNPL through partnerships with One and Affirm. This move could help the retail giant expand further into financial services. Businesses that ignore this shift risk alienating a growing segment of their customer base.
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