Buy Now, Pay Later (BNPL) is climbing in popularity, especially among Gen Z. Emerging as a credit card alternative, its ease of use and interest-free plans appeal to those looking to manage their finances better. Major providers like Klarna, Afterpay, and PayPal have seen significant growth. eMarketer forecasts a continued rise in BNPL adoption, particularly among younger consumers, despite regulatory concerns. Retailers are increasingly offering BNPL to meet consumer demand. This trend signifies a shift in payment preferences, highlighting a move towards more flexible purchasing options.
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