Backcountry, the online outdoor retailer, has partnered with Sezzle Inc. to offer a buy now, pay later (BNPL) payment option, enhancing the shopping experience for its customers. This new payment method is now available on Backcountry.com and in-store, as well as across its affiliated brands including Steep & Cheap, Competitive Cyclist, and MotoSport. The shift to Sezzle comes as Backcountry seeks to improve consumer access and satisfaction, as Sezzle boasts higher approval rates for a diverse range of customer profiles, aligning with the retailer's commitment to inclusivity. Customers can now split their purchases into four interest-free payments over six weeks, making outdoor gear more accessible. The BNPL trend has gained momentum during the pandemic, with a recent survey revealing that 89% of consumers are satisfied with their BNPL options. This partnership marks a significant move for Backcountry as it continues to adapt to evolving consumer payment preferences.
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