As the back-to-school shopping season approaches, U.S. retailers are rolling out enticing offers to attract shoppers, particularly those from lower-income households. With inflation still impacting everyday expenses, many families are looking for ways to save while preparing for the new school year. Retailers are not only providing discounts on essential items like computers, clothing, and school supplies but are also promoting "buy now, pay later" (BNPL) options to help consumers manage their budgets. This payment method allows shoppers to spread costs over several installments without accruing interest, making it an appealing choice for those facing financial constraints. Data shows a significant increase in BNPL usage, with sales of school-related products soaring. Despite the challenges posed by inflation, the National Retail Federation projects back-to-school sales will reach $38.8 billion this year, indicating a robust market. Retailers are adapting to changing consumer behaviors, offering more deals earlier in the season to capture attention and drive sales.
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