American Express has introduced the "Apply With Confidence" feature, making it easier for potential cardholders to see if they qualify for a new card without impacting their credit score. This feature allows applicants to submit their information and receive an official decision on their approval status and eligibility for welcome bonuses through a soft pull on their credit. This soft inquiry does not affect the applicant's credit report, offering a risk-free way to understand their standing before proceeding with a formal application. If approved, applicants have the option to accept the card, which might then impact their credit score. This new feature is available for U.S. personal cards but not for business cards, which still rely on prequalification offers that do not guarantee approval but provide a good indication of eligibility. By using this feature, applicants can make more informed decisions, minimizing unnecessary credit inquiries and managing their credit health better.
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