Despite rising inflation and growing consumer frustration over high prices, Americans continue to spend. Retail sales rose by 0.7% in March, reaching $709.6 billion, with consumer spending remaining robust even in the face of economic uncertainty. This phenomenon, termed "hate spending," is driven by a mix of financial stability, psychological resignation, and a desire to maintain lifestyles and social status. Consumers are aware of the inflated prices but choose to spend on both essentials and luxuries, influenced by cultural consumerism and a YOLO attitude. This spending trend is supported by strong labor markets and wage growth, although there are signs of financial strain in some sectors, particularly among lower-income households. The ongoing consumer expenditure raises questions about sustainability and the potential for a future economic correction.
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