AhaPay, a new digital lending platform launched by Fingular under the Tambadana brand, is making waves in Malaysia's financial landscape. This innovative service, developed in just three months, aims to transform how Malaysians shop by allowing them to purchase a wide variety of products while managing their cash flow more effectively. Unlike traditional Buy Now, Pay Later (BNPL) services, AhaPay focuses on responsible financial management and planned purchases. The platform is designed with a strong emphasis on compliance, having engaged proactively with Bank Negara and preparing to operate under the Credit Consumer Oversight Board (CCOB). AhaPay is also strategically curating its initial group of merchants to enhance their sales by 20-30%, providing them with comprehensive marketing support. CEO Harold Chen highlights that AhaPay is more than just a BNPL service; it aims to set new ethical standards in consumer finance while ensuring that Malaysians can make responsible purchases without incurring excessive debt.
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