Skip to content
Previous article
Now Reading:
Affirm's Bold Move: Competing with Klarna and Expanding Globally

Affirm's Bold Move: Competing with Klarna and Expanding Globally

Affirm Holdings is making waves in the buy-now pay-later (BNPL) sector, gaining 28% in stock value in 2024 despite fierce competition, particularly from Klarna. CEO Max Levchin is spearheading the company's expansion into the U.K., marking its first foray into the European market. With a robust partnership network that includes giants like Amazon and Apple, Affirm has established a strong presence in the U.S. market, holding about one-third of the BNPL volume share. The company’s innovative underwriting technology allows it to responsibly extend credit while maintaining profitability. Affirm's gross merchandise volume soared 35% to $7.6 billion in the last quarter, with expectations to exceed $34.5 billion in fiscal 2025. The launch of the Affirm debit card, now with 1.4 million users, opens new avenues for in-store shopping. Despite the competitive landscape, Levchin remains confident in Affirm's market leadership and its ability to navigate upcoming regulatory changes in the BNPL space.

Read the full article here.

Cart

Close

Your cart is currently empty.

Start Shopping

Select options

Close