Affirm is enhancing its app just in time for the holiday shopping season, focusing on providing users with personalized payment options and interest-free offers. The updates aim to streamline the user experience, allowing consumers to quickly access their preferred credit offers, manage payments seamlessly, and see their real-time purchasing potential. Research indicates that many consumers value 0% APR financing options as highly as traditional discounts, and a significant portion are turning to installment payments for affordability. The app's new features, including live spending updates and a search function for credit offers, are designed to meet the evolving shopping habits of consumers. With the holiday season projected to see record sales, Affirm's upgrades come at a crucial time as buy now, pay later (BNPL) options continue to grow in popularity, especially among millennials. The trend reflects a broader shift in consumer preferences towards more flexible payment methods.
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