Affirm, the buy now, pay later (BNPL) provider, has recently partnered with eight new merchants, including well-known names like Garmin and Hotels.com, to enhance flexible payment options for consumers in the U.S. This expansion is part of Affirm's strategy to meet the growing demand for transparent and manageable payment solutions, especially as the holiday shopping season approaches. With these new additions, Affirm's network has grown by 20% year over year, now encompassing over 320,000 merchants. Consumers can utilize Affirm's services through its app, card, and various digital wallets, allowing for customized payment plans, including interest-free options on eligible purchases. The popularity of BNPL options is evident, with Affirm accounting for significant online and in-store transaction volumes during Black Friday. Affirm's leadership highlights a strong interest in 0% promotions, indicating a promising holiday season ahead as they continue to innovate and enhance user experience.
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