Upbound Group, the parent company of Rent-A-Center and Acima, has successfully completed its acquisition of Brigit, a financial health technology firm, enhancing its service offerings. This strategic move, finalized on January 31, allows Upbound to serve approximately four million active customers, which includes over one million paying subscribers from Brigit. The acquisition aims to address a broader range of consumer needs by introducing services such as earned wage access and credit-building products. Furthermore, Brigit’s advanced cash flow underwriting technology will bolster fraud prevention and risk management for Upbound’s existing brands. CEO Mitch Fadel emphasized the importance of combining Brigit’s customer-centric technology with Upbound’s resources to create a more personalized experience for consumers. The acquisition aligns with Upbound’s mission to provide diverse financial solutions, particularly as buy now, pay later (BNPL) options gain popularity among consumers seeking to manage their cash flow effectively.
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